Privacy Policy

This Privacy Policy clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the related websites, features and content, as well as external online presence, e.g. our social media profile (collectively referred to as the "online offer"). With regard to the terminology used, e.g. "Processing" or "Responsible", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible person
Höchstadter Str. 33a
91325 Adelsdorf
Chairman of the Supervisory Board: Michael Salleck
Board of Management: Martin Gräsl (Chairman), Markus Bek
Link to Imprint:

Type of processed data
- Inventory data (e.g., names, addresses).
- Contact data (e.g, email, phone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g., visited web pages, interest in content, access times).
- Meta / communication data (e.g., device information, IP addresses).

Categories of data subjects
Visitors and users of the online offer (hereinafter we refer to the data subjects as "users").
Purpose of processing
- Provision of the online offer, its functions and contents.
- Answering contact requests and communicating with users.
- Safety measures.
- Range measurement / marketing

Terminology used
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "data subject"); a natural person is considered as identifiable, who can be identified directly or indirectly, in particular by means of allocation of an identification such as a name, an identification number, location data, an online identification (e.g. cookie) or to one or more special features that express the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.
"Processing" means any process performed with or without the aid of automated procedures or any such series of processes associated with personal data. The term has a broad meaning and includes virtually every handling of data.
"Pseudonymisation" is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without using additional information, provided that such additional information is kept separate and subject to technical and organisational measures to ensure that the personal data are not assigned to an identified or identifiable natural person.
"Profiling" means any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to job performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or relocation of that natural person.
"Controller" is the natural or legal person, public authority, agency or other entity that decides, alone or jointly with others, on the purposes and means of processing personal data.
"Processor" is a natural or legal person, public authority, agency or other entity that processes personal data on behalf of the controller.

Relevant legal bases
In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. If the legal basis is not stated in the privacy policy, the following shall apply: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for the processing of data to provide our services and the execution of contractual measures as well as responding to inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for the processing of data to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for the processing of data to safeguard our legitimate interests is Art. 6 para. 1 lit. f GDPR. In cases where personal data must be processed in order to ensure vital interests of the data subject or another natural person, the legal basis is Art. 6 Sect. 1 lit. d GDPR.

Safety measures
We take appropriate technical measures in accordance with Art. 32 GDPR, considering the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different occurrence probabilities and severity of the risk to the rights and freedoms of natural persons and organisational measures to ensure a level of protection appropriate to the risk.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their retrieval, input, disclosure, availability and separation. In addition, we have set up procedures that ensure the execution of data subject rights, deletion of data and response to data security threats. Furthermore, we already take the protection of personal data into account during the development, or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings (Art. 25 GDPR).

Collaboration with processors and third parties
If, in the context of our processing, we disclose data to other persons and companies (processors or third parties), transmit data to them or otherwise grant access to the data, this shall only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, e.g. to payment service providers, is required to fulfil the contract, as per Art. 6 para. 1 lit. b GDPR), if you have consented, if it is stipulated by a legal obligation, or on the basis of our legitimate interests (e.g. use of agents, web hosts, etc.). If we contract the processing of data to third parties on the basis of a so-called "processing contract", this shall be done on the basis of Art. 28 GDPR.

Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or the disclosure or transmission of data to third parties, this shall only be done if it has the purpose to fulfil our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or contract the data processing in a third country only if the special conditions of Art. 44 et seq. GDPR are met. This means that the processing occurs for example on the basis of specific guarantees, such as one of the EU officially recognized levels of data protection (e.g. for the US through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of data subjects
You have the right to request a confirmation as to whether the relevant data are processed and for further information about these data as well a copy of the data in accordance with Art. 15 GDPR.
In accordance with Art. 16 GDPR you have the right to request the completion of the data related to you or the correction of the incorrect data related to you.
In accordance with Art. 17 GDPR, you have the right to request that the relevant data are deleted immediately or, alternatively, a restriction of the processing of data in accordance with Art. 18 GDPR.
You have the right to request that you obtain the data related to you, which you have provided to us, in accordance with Art. 20 GDPR, and to request their transmission to other controllers.
Furthermore, according to Art. 77 DSGVO, you have the right to file a complaint with the responsible supervisory authority.

Right of withdrawal
You have the right to withdraw a granted consent, with future effect, in accordance with Art. 7 para. 3 DSGVO

Right of objection
You can object to the future processing of your data at any time in accordance with Art. 21 GDPR. The objection may in particular be made against processing for direct marketing purposes.

Cookies and right of objection in direct mail
"Cookies" refer to small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his visit of an online offer. Temporary cookies, "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. For example, the contents of a shopping cart in an online shop or a login status are saved in such a cookie. Cookies are referred to as "permanent" or "persistent" if they remain stored even after the browser has been closed. For example, the login status can be saved if users visit the website after several days. In the same way, the interests of the users can be saved in such a cookie, which are then used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the responsible person managing the online offer (cookies that are only offered by this responsible person are called "first-party cookies").
We can use temporary or permanent cookies and provide clarification about them in the context of our Privacy Policy.
If users do not want cookies stored on their computer, they will be asked to disable the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser's system settings. If the use of cookies is excluded, this may lead to functional restrictions of this online offer.
A general opposition to the use of cookies for the purposes of online marketing can be declared in a variety of services, especially in the case of tracking, via the US website or the EU side Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that all features of this online offer may not be used.

Deletion of data
The data processed by us are deleted or restricted in their processing in accordance with Articles 17 and 18 GDPR. Unless explicitly stated in this privacy policy, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory storage requirements. If the data are not deleted because they are required for other and legitimate purposes, their processing will be restricted. This means that the data are blocked and not processed for any other purposes. This shall also apply to data which must be stored for commercial or tax reasons.
According to legal requirements in Germany, the data storage takes place notably for 10 years according to Sections 147 para. 1 AO [Tax Code], 257 para. 1 no. 1 and 4, para. 4 HGB [Commercial Code] (books, records, management reports, accounting documents, trading books, documents relevant for taxation, etc.) and 6 years in accordance with Section 257 (1) no. 2 and 3, para. 4 HGB (commercial letters).
According to legal requirements in Austria, the data storage takes place notably for 7 years according to Section 132 para. 1 BAO [Federal Tax Code] (accounting documents, receipts / invoices, accounts, receipts, business documents, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years in the case of documents related to electronically supplied services, telecommunications, broadcasting and television services which are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Administration, financial accounting, office organisation, contact management
We process data in the context of administrative tasks and organisation of our business, financial accounting and compliance with legal obligations, such as archiving. In doing this, we process the same data that we process in the context of providing our contractual services. The processing principles are Art. 6 para. 1 lit. c GDPR, Art. 6 para. 1 lit. f GDPR. The processing includes customers, interested persons, business partners and website visitors. The purpose and our interest in the processing is administration, financial accounting, office organisation, data archiving, i.e. tasks that are intended to maintain our business activities, perform our duties and provide our services. The deletion of the data in terms of contractual performance and contractual communication corresponds to the information provided in these processing activities.
We disclose or transmit data to the financial administration, consultants, such as tax accountants or auditors, and other fee agents and payment service providers.
Furthermore, based on our business interests, we store information about suppliers, organisers and other business partners, e.g. for subsequent contact. We generally store the majority of company-related data permanently.

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the user's information for the processing of the contact request and its handling are processed in accordance with Art. 6 para. 1 lit. b (in the context of contractual / pre-contractual relationships), Art. 6 para. 1 lit. f (other requests) GDPR. User information can be stored in a Customer Relationship Management System ("CRM System") or comparable request organisation.
We delete the requests if they are no longer necessary. We check the necessity every two years; furthermore, the legal archiving obligations apply.

Hosting and emailing
The hosting services that we use are intended to provide the following services: Infrastructure and platform services, computing capacity, storage and database services, email delivery, security services, and technical maintenance services which we use to operate this online offer.
In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer according to Art. 6 para. 1 lit. f GDPR in connection with Art. 28 GDPR (conclusion of processing contract).

Collection of access data and log files
We, or our hosting provider, collect data on the basis of our legitimate interests in terms of Art. 6 para. 1 lit. f. GDPR about every access to the server on which this service is located (so-called server log files). The access data include name of the retrieved web page, file, date and time of retrieval, data volume transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data that must be stored for evidential purposes shall be exempted from the deletion until final clarification of the incident.

Google Analytics
Based on our legitimate interests (i.e. interest in the analysis, optimization, and economic operation of our online offer in terms of Art. 6 para. 1 lit. f GDPR), Google Analytics uses a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the US and stored there.
Google is certified under the Privacy Shield Agreement and consequently offers a guarantee to comply with the European data protection law (
Google will use this information on our behalf to evaluate the use of our online offer by the users, to compile reports about the activities within this online offer and to provide further services to us that are related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users may be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google in member states of the European Union or in other contracting states of the Agreement in the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by a corresponding setting in their browser software; in addition, users can also prevent the collection of the data generated by the cookie and related to their use of the online offer by Google and the processing of such data by Google by downloading and installing the browser plug-in that is available under the following link:
Further information about the data use by Google, setting and objection possibilities are included in the Privacy Policy of Google ( and in the settings for the representations of value advertisements by Google (
The personal data of users will be deleted or anonymized after 14 months.

Google Maps
We include maps from the Google Maps service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data may particularly include the users' IP addresses and location data which, however, are not collected without their consent (which is usually given within the settings of their mobile devices). The data may be processed in the US. Privacy Policy:, Opt-Out: